Mimi Kids Brief (6-12Y) | Cloud + Lightning | Monsoon Magic | Bamboo-Cotton, Tagless, Antibacterial | 6-12Y

Some kids notice every seam. Every scratchy tag. Every rough elastic edge. Mimi Kids Brief (6-12Y) is built for those kids, and honestly, for every kid. Made from 70% bamboo viscose and 30% organic cotton, it's the brief that disappears on the body so your child can focus on what matters: running, playing, and just being a kid.

• 3× Softer Than Regular Cotton. 70% bamboo viscose + 30% organic cotton creates a fabric that is measurably softer, so kids who hate scratchy underwear finally wear their briefs all day without complaining Paediatrician-approved for newborn and sensitive skin.
• Zero Tags, Zero Irritation. Label is printed directly onto the fabric, no sewn-in tag to scratch the lower back, so sensitive-skinned kids forget they're wearing anything at all.
• Naturally Antibacterial Bamboo. Bamboo viscose fibre inhibits odour-causing bacteria naturally, so the brief stays fresh through a full school day, sport session, or sweaty Indian summer afternoon.
• Engineered For Active Kids. Soft fold-over elastic waistband, flat-lock seams with no raised edges, full coverage back, and a gender-neutral refined cut that moves with the body, not against it.
• Built For The Planet They'll Protect. Bamboo viscose is one of the most sustainable fibres in the world, fast-growing, pesticide-free, and self-regenerating. OEKO-TEX Standard 100 certified means no harmful dyes enter the laundry drain or the water supply. When your child picks their Mimi brief, they are already making an environmentally conscious choice. Start them early.