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Free shipping on orders above ₹999OEKO-TEX® CertifiedDermatologist TestedMade in India
mimi

Made in India · Tested gentle

Made for soft moments. 

Soft, breathable care for your whole family, from the littlest ones to you.

OEKO-TEX® Certified · Dermatologist Tested · Made in India

OEKO-TEX® CertifiedDermatologist TestedBamboo CottonMade in IndiaChemical FreeMoisture WickingGentle on Skin48-Hour Returns

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Find your soft.

01 · Newborn

It begins so small

The softest first layer.

Their skin is brand new, the softest thing in the world. Bamboo-cotton pieces that breathe, move, and never scratch.

Shop Newborn
02 · Everyday

For every little moment

Made for the in-between.

Naptime, playtime, and every cuddle in between, soft, breathable bamboo-cotton that grows with them.

Shop Baby

The Mimi Standard

Proof, not promises.

The Fabric

Bamboo cotton, 3× softer.

Bamboo-cotton is naturally softer than regular cotton, breathable, and moisture-wicking. No plastic liner, no synthetic layers against the skin, just fabric that works with the body and gets softer with every wash.

  • 3× softer than cotton
  • Naturally breathable
  • Moisture-wicking
  • Never pills or stiffens
03 · The Fabric

Softer science

Woven to be gentle.

Bamboo-cotton breathes, wicks moisture, and gets softer with every wash. The kind of soft you can feel.

Explore Prints
The Newborn Gift Set

New · Bamboo Cotton

The Newborn Gift Set

Bamboo-cotton softness, wrapped for a first hello.

Shop now

Why Mimi

What makes Mimi different.

Bamboo Cotton

Naturally grown, 3× softer than regular cotton.

OEKO-TEX® Certified

Tested for harmful substances, safe for baby skin.

Moisture Wicking

Keeps skin dry, breathable all day.

Sustainable

Bamboo grows without pesticides, uses less water.

Dermatologist Tested

Gentle on sensitive skin, recommended by experts.

Gets Softer

Softens with every wash, never pills or stiffens.

Loved by 10,000+ parents

Soft, in their words.

4.7/5from 2502+ reviews

The softest jhabla I've ever bought. My newborn didn't fuss once.

Priya S.

Verified buyer · Baby Jhabla

The prints are gorgeous and the fabric stays soft wash after wash. My toddler lives in these.

Ananya R.

Verified buyer · Safari Tales

Lovely quality. Sizing ran a touch small for my chunky baby, but the fabric is genuinely soft.

Sneha T.

Verified buyer · Baby Romper

Bought a set for my sister's baby shower. The bamboo cotton is unreal, and so is the packaging.

Meera K.

Verified buyer · Newborn Set

Delivery took a couple of days longer than expected, but the muslin wipes are so worth it. No more rashes.

Fatima A.

Verified buyer · Muslin Wipes

Finally innerwear that doesn't have scratchy tags. My 3-year-old actually keeps it on now.

Divya N.

Verified buyer · Kids Innerwear

The softest jhabla I've ever bought. My newborn didn't fuss once.

Priya S.

Verified buyer · Baby Jhabla

The prints are gorgeous and the fabric stays soft wash after wash. My toddler lives in these.

Ananya R.

Verified buyer · Safari Tales

Lovely quality. Sizing ran a touch small for my chunky baby, but the fabric is genuinely soft.

Sneha T.

Verified buyer · Baby Romper

Bought a set for my sister's baby shower. The bamboo cotton is unreal, and so is the packaging.

Meera K.

Verified buyer · Newborn Set

Delivery took a couple of days longer than expected, but the muslin wipes are so worth it. No more rashes.

Fatima A.

Verified buyer · Muslin Wipes

Finally innerwear that doesn't have scratchy tags. My 3-year-old actually keeps it on now.

Divya N.

Verified buyer · Kids Innerwear

Gifting

The perfect gift.

Curated gift sets for baby showers, newborns, and new parents, wrapped beautifully. Starting at ₹799.

Shop Gift Sets
Mimi gift box
Mimi gift set

Good to know

Soft answers.

Everything parents ask before their first Mimi order.

Is bamboo-cotton safe for newborn and baby skin?+

Yes. Mimi bamboo-cotton is OEKO-TEX® Standard 100 certified and dermatologist tested, free from harmful chemicals, and tagless against the skin, so it is safe and gentle even for newborns.

Why is bamboo-cotton better than regular cotton for babies?+

Bamboo-cotton is naturally about 3× softer than regular cotton, more breathable, and moisture-wicking, which keeps baby skin dry and comfortable. It also gets softer with every wash instead of stiffening.

What baby and kids products does Mimi make?+

Mimi makes bamboo-cotton jhablas and rompers, innerwear, cloth langots and nappies, swaddle wraps, bibs, potty-training pants and reusable muslin wipes, from newborn to 12 years.

Where does Mimi ship, and what payment methods are available?+

Mimi ships across India with free shipping on orders above ₹999. Secure prepaid checkout (UPI, cards, netbanking, wallets) is available, along with easy 48-hour returns and exchanges.

How do I care for Mimi bamboo-cotton clothes?+

Machine wash cold on a gentle cycle, avoid fabric softener and bleach, and line or tumble dry low. The fabric stays soft and resists pilling for years.

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