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A newborn’s skin is up to 30% thinner than an adult’s — more absorbent, more reactive, and far less able to hold moisture. What touches it all day matters.

Bamboo-cotton fibre is rounder and smoother than cotton at the microscopic level, so it glides over skin instead of scratching it. It’s naturally breathable and moisture-wicking, pulling dampness away to keep your baby dry and comfortable.

Every Mimi piece is OEKO-TEX® Standard 100 certified and dermatologist tested — independently checked for harmful substances, so the only thing against your baby’s skin is softness.

","why-bamboo-cotton","gid://shopify/Article/565120499866","image","publishedAt","2026-06-23T20:20:30Z","Why bamboo cotton is gentler on newborn skin",{"_77":78},{"_86":98,"_88":99,"_77":100,"_15":101,"_92":-5,"_93":102,"_37":103,"_74":104},{"_17":18},"

The first week is a blur. Keep the essentials simple: a few soft jhablas, easy-change bottoms, a swaddle, and a gift set you can grab without thinking.

Look for flat seams, envelope necklines (easy over delicate heads), and fabric that breathes. Bamboo cotton ticks all three and only gets softer with every wash.

Buy a size up for 0–3M — newborns grow fast, and a little room means more wears before the next size.

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Mimi runs from Newborn (0–3M) right through to Kids (6–12Y). Sizing is by age and weight — when in doubt between two sizes, size up.

Bamboo cotton has a gentle stretch and softens with washing, so pieces stay comfortable across a growth spurt rather than feeling tight overnight.

Check each product page for the size guide image — it lists chest, length and weight ranges for that exact style.

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Wash cool (30°C), turn prints inside out, and use a gentle detergent — skip fabric softener, the fibre is already soft and softener just coats it.

Line dry or tumble low. Bamboo cotton dries fast and resists pilling, so it keeps that just-bought feel wash after wash.

Done right, a Mimi piece outlasts one child and is ready to be passed to the next.

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